{"id":4973,"date":"2026-07-08T16:07:45","date_gmt":"2026-07-08T16:07:45","guid":{"rendered":"https:\/\/loenews.com\/iveco-unveils-2026-model-range-and-new-brand-strategy-in-turin\/"},"modified":"2026-07-08T16:32:45","modified_gmt":"2026-07-08T16:32:45","slug":"iveco-2026-model-gami-ve-yeni-marka-stratejisini-torinoda-tanitti","status":"publish","type":"post","link":"https:\/\/loenews.com\/tr\/iveco-2026-model-gami-ve-yeni-marka-stratejisini-torinoda-tanitti\/","title":{"rendered":"IVECO, 2026 Model Gam\u0131 ve Yeni Marka Stratejisini Torino\u2019da Tan\u0131tt\u0131"},"content":{"rendered":"\n
IVECO, 1-4 Temmuz tarihleri aras\u0131nda Torino\u2019daki Officine Grandi Riparazioni (OGR) etkinlik merkezinde d\u00fczenlenen \u201cIVECO Experience 2026\u201d Global Marka Etkinli\u011fi\u2019nde yeni marka vizyonunu, premium ortakl\u0131k yakla\u015f\u0131m\u0131n\u0131 ve 2026 model y\u0131l\u0131 yenilenen \u00fcr\u00fcn gam\u0131n\u0131 tan\u0131tt\u0131.<\/p>\n\n\n\n
Etkinlik, m\u00fc\u015fteriler, yetkili sat\u0131c\u0131lar, i\u015f ortaklar\u0131, bas\u0131n mensuplar\u0131 ve \u00e7al\u0131\u015fanlar d\u00e2hil olmak \u00fczere 2.000\u2019den fazla konu\u011fu bir araya getirdi. IVECO, etkinlikte ticari mobilitenin gelece\u011fine ili\u015fkin vizyonunu \u201cSpirito in Movimento\u201d felsefesiyle ortaya koydu.<\/p>\n\n\n\n
Yeni Marka Vizyonu<\/strong><\/h2>\n\n\n\n
IVECO, 2025 y\u0131l\u0131ndaki 50. y\u0131l kutlamalar\u0131n\u0131n ard\u0131ndan yeni marka konumland\u0131rmas\u0131n\u0131 daha ileri ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Marka, ticari ara\u00e7 tedarik\u00e7isi olman\u0131n \u00f6tesine ge\u00e7erek m\u00fc\u015fterilerini \u00fcr\u00fcnlerin yan\u0131 s\u0131ra entegre hizmetler, dijital \u00e7\u00f6z\u00fcmler ve uzun vadeli i\u015f ortakl\u0131\u011f\u0131 yakla\u015f\u0131m\u0131yla destekleyen bir mobilite orta\u011f\u0131 olmay\u0131 hedefliyor.<\/p>\n\n\n\n
Yeni d\u00f6nem; Iveco Group CEO\u2019su Olof Persson, Kamyon \u0130\u015f Birimi Ba\u015fkan\u0131 Luca Sra, Teknoloji ve Dijitalle\u015fme D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc Marco Liccardo ile Kalite ve Operasyon Sorumlu Direkt\u00f6r\u00fc Domenico Nucera\u2019n\u0131n kat\u0131ld\u0131\u011f\u0131 ana oturumda tan\u0131t\u0131ld\u0131.<\/p>\n\n\n\n
IVECO\u2019nun yeni vizyonu \u00fc\u00e7 temel yakla\u015f\u0131m \u00fczerine kuruluyor:<\/p>\n\n\n\n
IVECO, m\u00fchendislik ve yarat\u0131c\u0131l\u0131\u011f\u0131 bir araya getiren bu yakla\u015f\u0131m\u0131, s\u00fcr\u00fcc\u00fc kabini ergonomisinden dijital aray\u00fczlere kadar insan\u0131 merkeze alan bir tasar\u0131m disiplini olarak tan\u0131ml\u0131yor. Etkinlikte sergilenen \u00f6n \u0131zgara ve kesitli kabin sunumlar\u0131, performans, verimlilik, pratik kullan\u0131m ve \u00f6zelle\u015ftirme se\u00e7eneklerini \u00f6ne \u00e7\u0131kard\u0131.<\/p>\n\n\n\n
Bu yakla\u015f\u0131m, do\u011fru ara\u00e7 konfig\u00fcrasyonundan g\u00fcnl\u00fck operasyonlara, finansmandan ara\u00e7 yenilemeye kadar m\u00fc\u015fteri yolculu\u011funun tamam\u0131n\u0131 kaps\u0131yor. IVECO, entegre ara\u00e7 ve hizmet ekosistemiyle bu s\u00fcreci daha basit ve sezgisel h\u00e2le getirmeyi ama\u00e7l\u0131yor. Etkinlikte Toplam Sahip Olma Maliyeti Hesaplay\u0131c\u0131s\u0131 ve IVECO ON platformu gibi \u00e7\u00f6z\u00fcmler tan\u0131t\u0131ld\u0131.<\/p>\n\n\n\n
Aile Olman\u0131n Getirdi\u011fi Hareket<\/strong><\/h2>\n\n\n\n
IVECO, bu yakla\u015f\u0131m\u0131 s\u00fcr\u00fcc\u00fclere, m\u00fc\u015fterilere, i\u015f ortaklar\u0131na ve yollardaki t\u00fcm payda\u015flara yak\u0131n olma taahh\u00fcd\u00fc olarak tan\u0131ml\u0131yor. M\u00fc\u015fteri \u00c7al\u0131\u015fma S\u00fcresi Merkezi ve Mobil Servisler gibi uygulamalar, markan\u0131n m\u00fc\u015fteri deste\u011fi ve hizmet s\u00fcreklili\u011fi yakla\u015f\u0131m\u0131n\u0131 g\u00f6steren \u00f6rnekler aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n
Iveco Group Kamyon \u0130\u015f Birimi Ba\u015fkan\u0131 Luca Sra, \u201cSpirito in Movimento yaln\u0131zca bir slogan de\u011fil, IVECO\u2019nun yenilenen vizyonunun eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f h\u00e2lidir\u201d dedi. Sra, 2026 Model Y\u0131l\u0131 serisiyle kalitenin birle\u015ftirici unsur olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131, yak\u0131nl\u0131k ve topluluk ba\u011flar\u0131n\u0131n markay\u0131 tan\u0131mlayan temel unsurlar olarak g\u00fc\u00e7lendi\u011fini ifade etti.<\/p>\n\n\n\n
2026 Model Y\u0131l\u0131 \u00dcr\u00fcn Gam\u0131 Tan\u0131t\u0131ld\u0131<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\n
IVECO, yeni \u00fcr\u00fcn gam\u0131n\u0131n marka vizyonundaki d\u00f6n\u00fc\u015f\u00fcm\u00fc yans\u0131tt\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fterilere g\u00fcvenilirlik, istikrar ve uzun vadeli de\u011fer sunmak \u00fczere \u015fekillendi\u011fini belirtti.<\/p>\n\n\n\n
Ara\u00e7lar, hizmetler ve dijital \u00e7\u00f6z\u00fcmlerden olu\u015fan entegre ekosistem; operasyonlar\u0131 kolayla\u015ft\u0131rmak, daha do\u011fru kararlar\u0131 desteklemek ve toplam sahip olma maliyetini optimize etmek amac\u0131yla kurguland\u0131.<\/p>\n\n\n\n
IVECO Experience 2026, \u0130talyan k\u00fclt\u00fcr\u00fcn\u00fc tan\u0131mlayan yarat\u0131c\u0131l\u0131k ve yak\u0131nl\u0131k ekseninde tasarland\u0131. Etkinlik alan\u0131nda markan\u0131n imza mavisinden daha s\u0131cak renklere ge\u00e7i\u015f yapan bir tasar\u0131m dili kullan\u0131ld\u0131.<\/p>\n\n\n\n
D\u00f6rt g\u00fcn s\u00fcren etkinlikte konuklar, markan\u0131n yeni kimli\u011fini, \u00fcr\u00fcnlerini ve hizmet ekosistemini deneyimleme imk\u00e2n\u0131 buldu. Etkinli\u011fin son g\u00fcn\u00fc IVECO \u00e7al\u0131\u015fanlar\u0131na ayr\u0131ld\u0131. Marka, bu tercihle \u00e7al\u0131\u015fanlar\u0131n\u0131 yeni konumland\u0131rman\u0131n ilk el\u00e7ileri olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n\n\n\n
IVECO\u2019nun Yeni D\u00f6nem Hedefi<\/strong><\/h2>\n\n\n\n
IVECO, etkinlikle gelecek y\u0131llar i\u00e7in \u00fcr\u00fcn ve m\u00fc\u015fteri odakl\u0131 hizmet anlay\u0131\u015f\u0131n\u0131 birle\u015ftiren bir geli\u015fim rotas\u0131 ortaya koydu. Marka, Spirito in Movimento felsefesini inovasyon, g\u00fcvenilirlik ve ortakl\u0131\u011fa y\u00f6nelik somut bir taahh\u00fct olarak konumland\u0131r\u0131yor.<\/p>\n\n\n\n
IVECO Hakk\u0131nda<\/strong><\/h2>\n\n\n\n
Iveco Group markas\u0131 olan IVECO, hafif, orta ve a\u011f\u0131r ticari ara\u00e7lardan olu\u015fan geni\u015f bir \u00fcr\u00fcn gam\u0131 tasarl\u0131yor, \u00fcretiyor ve pazarl\u0131yor.<\/p>\n\n\n\n
IVECO, \u201cSpirito in Movimento\u201d vizyonuyla kaliteyi, m\u00fc\u015fteri deneyimini ve insan odakl\u0131 inovasyonu merkeze alan bir mobilite orta\u011f\u0131 olmay\u0131 hedefliyor. D\u00fcnya genelinde 2.300\u2019den fazla servis noktas\u0131na sahip olan marka, ara\u00e7lar\u0131n\u0131n faaliyet g\u00f6sterdi\u011fi b\u00f6lgelerde destek, hizmet kalitesi ve kesintisiz \u00e7al\u0131\u015fma s\u00fcresi sa\u011flamay\u0131 ama\u00e7l\u0131yor. \u0130talyan miras\u0131ndan g\u00fc\u00e7 alan IVECO, m\u00fchendislik m\u00fckemmelli\u011fini tasar\u0131m, performans ve detaylara g\u00f6sterilen \u00f6zenle birle\u015ftirerek verimli, ay\u0131rt edici ve insan odakl\u0131 mobilite \u00e7\u00f6z\u00fcmleri sunmay\u0131 hedefliyor.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"
IVECO, 1-4 Temmuz tarihleri aras\u0131nda Torino\u2019daki Officine Grandi Riparazioni (OGR) etkinlik merkezinde d\u00fczenlenen \u201cIVECO Experience 2026\u201d Global Marka Etkinli\u011fi\u2019nde yeni marka vizyonunu, premium ortakl\u0131k yakla\u015f\u0131m\u0131n\u0131 ve 2026 model y\u0131l\u0131 yenilenen \u00fcr\u00fcn gam\u0131n\u0131 tan\u0131tt\u0131. Etkinlik, m\u00fc\u015fteriler, yetkili sat\u0131c\u0131lar, i\u015f ortaklar\u0131, bas\u0131n mensuplar\u0131 ve \u00e7al\u0131\u015fanlar d\u00e2hil olmak \u00fczere 2.000\u2019den fazla konu\u011fu bir araya getirdi. IVECO, etkinlikte ticari<\/p>\n","protected":false},"author":2,"featured_media":4871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,19],"tags":[693,1001,1249,1005,1002,1253,1011,1015,433,994,1250,993,1010,1013,1004,1254,1255,997,1012,1008,1006,1248,1251,1256,1252],"class_list":["post-4973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-heavy-commercial-vehicles","category-featured","tag-agir-ticari-araclar","tag-daily","tag-dijital-arac-cozumleri","tag-edaily","tag-ejolly","tag-elektrikli-ticari-araclar","tag-esuperjolly","tag-eurocargo","tag-filo-yonetimi","tag-iveco","tag-iveco-2026-model-gami","tag-iveco-experience-2026","tag-iveco-group","tag-iveco-on","tag-iveco-s-way","tag-iveco-yeni-marka-stratejisi","tag-mobilite-cozumleri","tag-officine-grandi-riparazioni","tag-ogr","tag-s-eway","tag-spirito-in-movimento","tag-ticari-araclar","tag-ticari-mobilite","tag-toplam-sahip-olma-maliyeti","tag-torino"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/posts\/4973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/comments?post=4973"}],"version-history":[{"count":1,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/posts\/4973\/revisions"}],"predecessor-version":[{"id":4976,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/posts\/4973\/revisions\/4976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/media\/4871"}],"wp:attachment":[{"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/media?parent=4973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/categories?post=4973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loenews.com\/tr\/wp-json\/wp\/v2\/tags?post=4973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/figure>\n\n\n\n![\"\"](\"https:\/\/loenews.com\/wp-content\/uploads\/2026\/07\/Luca-Sra_President-Truck-Business-Unit-Iveco-Group_Olof-Persson_CEO-Iveco-Group-819x1024.jpg\")
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